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HomeBrand Identity
BRAND IDENTITY

Brand Identity

An Eastern ruyi lock at its heart, the gold and blue of international finance as its face — guarding family wealth, carrying values across generations.

Company ProfileManagement PhilosophyBrand Identity
Primary lockup · Legacy Gold mark × Trust Blue wordmarkAsset Management · Family Office
I · THE MARK

A ruyi lock that safeguards the family's wealth

The mark takes its silhouette from the ruyi lock — an age-old token of protection and blessing — merged with the rounded structure of an ancient Chinese coin, with the character «Fu» (wealth) held at its centre. Three layers of Eastern symbolism folded into one symmetric geometry: at once a lock, and a promise.

I
Ruyi lock silhouette

For centuries an emblem of protection and blessing — here, the guardianship of family assets and inherited trust.

II
Ancient coin structure

The rounded outer form recalls old coinage: wealth in steady circulation, accumulated over the long term.

III
The character «Fu»

Family values and the capital of trust — true wealth is built through long accumulation.

IV
Symmetric geometry

A balanced construction expressing the order and discipline of asset management, and the promise to preserve wealth across generations.

II · THE WORDMARK

Beneath PLCL, an arc that carries

The wordmark is built on the company's initials, PLCL, set in a classic serif for steadiness and professionalism. Beneath the letters runs an arc of Legacy Gold — a horizon bearing the letterforms, symbolising a firm foundation and the long journey of wealth planning taken together with our clients.

The standard arrangement places the mark left of the wordmark, with space reserved beneath the arc for a subtitle — suited to contracts, envelopes, embossed seals and other formal applications.

III · THE COLOURS

Legacy Gold × Trust Blue

Legacy Gold傳承金

Gold stands for value and honour — fortune in the East, excellence in the West. A warm metallic tone in place of bright gilt: the quiet confidence proper to private asset management.

PANTONE871 C CMYK0 · 15 · 35 · 30 RGB184 · 160 · 119 HEX#B8A077
Trust Blue信任藍

Deep blue stands for integrity, wisdom and professionalism — the signature colour of international finance and private banking. Trust, laid down as a foundation for generations.

PANTONE2955 C CMYK90 · 45 · 0 · 55 RGB10 · 60 · 109 HEX#0A3C6D
IV · IN USE

Business Card

Preferred Legacy Capital
Front · primary lockup on ivory | Back · Legacy Gold mark on Trust Blue

※ Brand identity preliminarily finalised in July 2026; this site's colour scheme now follows the Legacy Gold × Trust Blue specification. Applications are being extended progressively.